I use these in my shortcuts as part of the Target path.

For CADWorx and AutoCAD I use
"C:\Program Files\Autodesk\AutoCAD 2022\acad.exe" /product ACAD /P CADWorx_Plant_2020_R2

For Plant3D I use
"C:\Program Files\Autodesk\AutoCAD 2022\acad.exe" /product PLNT3D /language "en-US"