What I can think of is used a thicker version of the pipe so that the section modulus of the two i.e. the modified pipe and the pipe with fins are equal. Another way, I can think of is to ( at least for large diameter pipes )model rigid elements on the OD of the pipe for which you also need to model rigid elements from the pipe centerline to the OD.
I would any day prefer to go by option 1.
Regards
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anindya